KidsCo - Privacy Policy

KIDSCO - PRIVACY

This part tells you all about how Kidsco Limited (registered company number 05925037
and registered office at Prospect House, 80-110 New Oxford Street, London, WC1A 1HB) stores and uses personal information about you. Please read this carefully and ask your parents or guardian to read this and explain the rules to you. You need to have your parents’ or guardian’s permission to give us any information (whether you post it, fax it or email it or however you may give it to us). By providing us with any personal information,
you agree to be bound by this Privacy Policy. If you or your parents do not or your guardian does not agree with our Privacy Policy, then you must not give us any information.

Kidsco Limited ("We") are committed to protecting and respecting your privacy.

This policy (together with our KIDSCO terms of use for Kidscotv.tv, our Website, and any other documents referred
to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand
our views and practices regarding your personal data and how we will treat it.

For the purpose of the Data Protection Act 1998 (the Act), the data controller
is KIDSCO Limited of Prospect House, 80-110 New Oxford Street, London, WC1A 1HB(“KIDSCO”).

INFORMATION WE MAY COLLECT FROM YOU

We may collect and process the following data about you:

• Information that you post or deliver to us or provide by filling in any forms on
our Website. This includes information provided at the time of any registration to use
our Website, sending anything to us by post or fax, subscribing to any of our services,
posting material, even coming to see us in person or delivering something by hand or requesting further services. We may also ask you for information when you enter a competition or promotion sponsored by KIDSCO, and when you report a problem with
our Website.

• If you contact us, we may keep a record of that correspondence.

• KIDSCO may also ask you to complete surveys that we use for research
purposes, although you do not have to respond to them.

• Details of your visits to our Website including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for
our own billing purposes or otherwise and the resources that you access.
If you have registered for anything and wish to unregister or do not want us to continue holding any information that you have provided to us then you can contact us at any
time by writing to the Data Protection Officer at:

webmaster@kidscotv.tv or

Data Protection Officer

KIDSCO

Prospect House

80-110 New Oxford Street

London

WC1A 1HB

IP ADDRESSES AND COOKIES

What are cookies? Cookies are small data files that are downloaded onto your
computer when you visit our Website. They allow our Website to “remember” your
activities on our Website and the number of time you have visited. We can use the information from cookies to better understand the things you like and improve the
Kidsco Website.

We may collect information about your computer, including where available your IP
address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users'
browsing actions and patterns, and does not identify any individual.

For the same reason, we may obtain information about your general internet usage by
using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. They help us to improve
our Website and to deliver a better and more personalised service. They enable us:

• To estimate our audience size and usage pattern.

• To store information about your preferences, and so allow us to customise
our Website according to your individual interests.

• To speed up your searches.

• To recognise you when you return to our Website.
You may refuse to accept cookies by activating the setting on your browser which
allows you to refuse the setting of cookies. However, if you select this setting you may
be unable to access certain parts of our Website. Unless you have adjusted your browser
setting so that it will refuse cookies, our system will issue cookies when you log on to
our Website.

Please note that our advertisers may also use cookies, over which we have no control.

WHERE WE STORE YOUR PERSONAL DATA

The data that we collect from you may be transferred to, and stored at, a destination
outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your
payment details and the provision of support services. By submitting your personal
data, you agree to this transfer, storing or processing. KIDSCO will take all steps
reasonably necessary to ensure that your data is treated securely and in accordance
with this privacy policy.

All information you provide to us is stored on our secure servers.

Unfortunately, the transmission of information via the internet is not completely secure. Athough we will do our best to protect your personal data, we cannot guarantee the
security of your data transmitted to our Website; any transmission is at your own risk.
Once we have received your information, we will use strict procedures and security
features to try to prevent unauthorised access.

USES MADE OF THE INFORMATION

We use information held about you in the following ways:

• To ensure that content from our Website is presented in the most effective
manner for you and for your computer.

• To provide you with information, products or services that you request from
us or which we feel may interest you, where you have consented to be contacted for
such purposes.

• To carry out our obligations arising from any contracts entered into between
you and us.

• To allow you to participate in interactive features of our service, when you
choose to do so.

• To process any entry you may make to a competition and to ensure we are
able to notify winner(s).

• To notify you about changes to our service.

We may also use your data, or permit selected third parties to use your data, to carry
a service to you (for example, to ensure prize fulfilment for a competition) or, where
you consent, to provide you with information about goods and services which may be
of interest to you. If you are an existing user of Kidscotv.tv, we will only contact you
with information about goods and services similar to those which were the subject
of a previous communication from you and with your consent.

If you are a new user, and where you consent to selected third parties to use your
data, we (or they) may contact you but only if you have consented to this.

If you do not want us to use your data in this way, or to pass your details on to third
parties for marketing purposes, please tick the relevant box situated on the form on
which we collect your data (the registration form) or write to us at:

webmaster@kidscotv.tv or

Data Protection Officer

KIDSCO

Prospect House

80-110 New Oxford Street

London

WC1A 1HB

We do not disclose information about identifiable individuals to our advertisers, but
we may provide them with aggregate information about our users so that they have
a better understanding of our business (for example, we may inform them that 500 kids
aged under 15 have clicked on their advertisement on any given day). We may also use
such aggregate information to help advertisers reach the kind of audience they want to
target (for example, children in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience.

DISCLOSURE OF YOUR INFORMATION

We may disclose your personal information to any member of our group, which means
our subsidiaries, our ultimate holding company and its subsidiaries, as defined in
section 736 of the UK Companies Act 1985.

We may disclose your personal information to third parties:

• In the event that we sell or buy any business or assets, in which case we
may disclose your personal data to the prospective seller or buyer of such business
or assets.

• If KIDSCO or substantially all of its assets are acquired by a third party, in
which case personal data held by it about its customers will be one of the transferred
assets.

• If we are under a duty to disclose or share your personal data in order to
comply with any legal obligation, or in order to enforce or apply our Website Terms of
Use; or to protect the rights, property, or safety of KIDSCO, our customers, or others. This includes exchanging
information with other companies and organisations for the purposes of fraud protection
and credit risk reduction.

YOUR RIGHTS

You have the right to ask us not to process your personal data for marketing purposes.
We will usually inform you (before collecting your data) if we intend to use your data for
such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain
boxes on the forms we use to collect your data. You can also exercise the right at any
time by contacting us at webmaster@kidscotv.tv or

Data Protection Officer

KIDSCO

Prospect House

80-110 New Oxford Street

London

WC1A 1HB

Our Website may, from time to time, contain links to and from the websites of our
partner networks, advertisers and affiliates. If you follow a link to any of these
websites, please note that these websites have their own privacy policies and that
we do not accept any responsibility or liability for these policies. Please check these
policies before you submit any personal data to these websites.

ACCESS TO INFORMATION

The Act gives you the right to access information held about you and to have any
errors corrected. Your right of access can be exercised in accordance with the Act. Any
access request may be subject to a fee of £10 to meet our costs in providing you with
details of the information we hold about you.

CHANGES TO OUR PRIVACY POLICY

Any changes we may make to our privacy policy in the future will be posted on this
page and, where appropriate, notified to you by e-mail.

CONTACT

Questions, comments and requests regarding this privacy policy are welcomed and
should be addressed to

webmaster@kidscotv.tv or

Data Protection Officer

Prospect House

80-110 New Oxford Street

London

WC1A 1HB

© KIDSCOLimited, 2007